Since 2020, KENOA has been supporting the Château de Chillon Foundation through an evolving and creative photo and video content strategy. A partnership initiated at the height of the challenges brought on by the Covid-19 pandemic, which has since grown into a long term strategic collaboration.
The Château de Chillon is not only a fortress — it is a global brand that attracts crowds. But you do not speak to a tourist from Seoul in the same way as to a seminar organiser from the canton of Vaud. Our mission was to translate the soul of the castle into multiple visual narratives, creating immediate emotional resonance with very specific target audiences.
To capture this audience, travelling in search of the “Swiss dream”, we produced contemplative and highly aesthetic content.
Visual approach: a calm rhythm and cinematic colour grading, enhancing alpine panoramas and the reflections of Lake Geneva.
Message: emphasis is placed on the poetry of the place, the authenticity of the stone, and the romantic experience — essential codes to trigger travel decisions in these long-haul markets.
Aimed at tour operators, companies and associations, the objective here is to reassure and convince.
Highlighting: the videos demonstrate the site’s ability to host large-scale events. We showcase the majesty of the state rooms for banquets, as well as the flexibility of seminar spaces.
Experience: focus on exclusive services, from Clos de Chillon wine tastings to catering at Café Byron.
In 2024, we produced a photo and video shoot aimed at promoting soft mobility and public transport accessibility among young adults (Gen Z and millennials).
A production combining aesthetics and environmental responsibility — themes close to the heart of the Foundation’s management.
At the height of the pandemic, while the cultural sector was facing unprecedented challenges, KENOA stepped in to bring a touch of lightness and humanity.
The challenge: producing a video involving around ten extras while strictly respecting the sanitary measures in force at the time (masks, physical distancing).
The result: KENOA rose to the challenge by producing the “Chillon” version of the global Jerusalema Dance Challenge phenomenon. This production helped maintain a connection with the public and showcased a united and resilient team within the fortress, ready to welcome visitors once again.
Client: Fondation du Château de Chillon
Mandate: planning, coordination and production of promotional photo and video shoots, delivered in a range of formats and designed for specific target audiences.
Photos: ©Marie Contreras (KENOA Communications)
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