TOURISM

Wild road trip through Māori lands

Under the clear skies of New Zealand’s South Island, every turn feels like a postcard. For Pure New Zealand, we embarked on an epic road trip across torn mountains, glacial lakes, and forgotten valleys — an immersive campaign that captures the raw essence of Kiwi freedom: wild, powerful, unforgettable.
Heading South

100% NEW ZEALAND

To tell New Zealand’s story, we first had to live it. For several weeks, we travelled across the South Island — camera in hand, eyes wide open — with one goal: to capture the soul of the land, its breathtaking landscapes, grand silences, and untamed energy.

Photo & video production
Briefing & coordination
Shooting
Post-production

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Client: Pure New Zealand

Mandate: Content strategy and creation of a photo/video database for print and digital promotional use across key regional and international markets.

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100% Pure New Zealand
100% Pure New Zealand
100% Pure New Zealand
100% Pure New Zealand